Brand Management Courses In India, Brand Management Colleges, Careers, Jobs, Salary In India

Introduction
Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with present and future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This results from a combination of increased sales and increased price.

Types of brands: a premium brand typically costs more than other products in the category. An economy brand is a brand targeted to a high price elasticity market segment. A fighting brand is a brand created specifically to counter a competitive threat. When a company’s name is used as a product brand name, this is referred to as corporate branding. When one brand name is used for several related products, this is referred to as family branding. When all company’s products are given different brand names, this is referred to as individual branding. When a company uses the brand equity associated with an existing brand name to introduce a new product or product line, this is referred to as brand leveraging. When large retailers buy products in bulk from manufacturers and put their own brand name on them, this is called private branding, store brand, or private label. Private brands can be differentiated from manufacturers’ brands (also referred to as national brands). When two or more brands work together to market their products, this is referred to as co-branding. When a company sells the rights to use a brand name to another company for use on a non-competing product or in another geographical area, this is referred to as brand licensing



Courses & Eligibility
To become a brand manager, you should preferably have an mba degree with specialization in brand management. But, you cannot become a brand manager overnight. People generally begin as a part of the sales team. After a sustained good performance for two to three years in the core sales unit team of an organization, only the best and the brightest are promoted to assistant brand/product manager and ultimately to brand manager. The competition is so tough that from a team of about ten people, only a couple make it to brand manager

 An applicant should complete his or her graduation in any discipline and appear for the entrance examinations like CAT (Common Admission Tests) or MAT (Management Admission Tests) for pursuing MBA courses in India (Master of Business Administration).

Job Prospects
The branding process begins with the evolution of a new product together with a comprehensive plan to make it an integral part of a consumer’s life. But before the process begins, a market survey is conducted to assess the consumer sentiments. The next step is to assert the brand identity by telling consumers as to how the brand (product) is going to fulfill their needs. The whole process is rounded off by aggressively promoting and campaigning with the use of various media forums and otherwise, to create an awareness among the consumers. Brand management is all about refining and dressing up a particular product so that it finds a permanent place in the consumer’s mind

Pay-Package

The remuneration of brand managers varies from organization to organization and generally depends upon the experience of person and the company itself. Freshers can earn anywhere between rs. 10,000 and rs. 15,000, whereas those with a couple of years of experience in fmcg industry can earn between rs. 25,000 to rs. 30,000. As the markets in india have become very competitive, the establishment of brands has become extremely important. As a result, the need for brand managers is more than ever before


Institutes/Universities